ACCA White Paper Reveals Access to Training, Simpler Solutions and Customised Data Analytics Services Key to Creating More Data-Driven Businesses
SINGAPORE - Published
today by the Asia Cloud Computing Association (ACCA) 'Data Analytics to Bridge
Knowledge Gaps: An ACCA White Paper on Supply and Demand for Big Data Analytics
in Asia Pacific' reveals gaps in current services offered by data analytics
professionals and the requirements of companies looking to engage them. These
sentiments were shared via a survey carried out across the Asia-Pacific region
amongst 25 companies and data analytics service providers.
Key observations
include:
A current supply/demand mismatch caused by different
perceptions of the barriers to adoption, with users citing cost as the greatest
barrier and providers believing it to be the users' lack of awareness on how to
execute analytics services and lack of skilled employees.
Providers offering greater customisation in analytics
services will be able to capture more market share among analytics users:
Current and prospective users of analytics demand greater customisation of
analytics services and interfaces. As firms in most industries except
e-commerce find it difficult to leverage analytics in the correct way for
effective customer targeting and predictive analyses that feed into marketing
and the development of new products and services.
Analytics insight is key to staying competitive: 62% of
companies surveyed use data analytics. However, less than half of the companies
use analytics for finance related decisions -- and only one in 20 companies use
analytics for human resource decisions.
According to Arun Sundar from TrustSphere, "The impact
that efficient use of data analytics could create to APAC businesses is
profound and imminent. However, to drive greater adoption and value, the entire
eco-system needs to play their part. These include analytics providers helping
customers understand the various data sources, potential skill gaps, providing
training and services aside to developing customized value propositions. The
role of Governments and trade bodies too is critical at this juncture to bring
the demand and supply side in alignment with industry best practices"
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